"This Is How I Feel..." Exhibition Programme

About the Project

"This Is How I Feel…" Exhibition Programme was an extension from our previous exhibitions — "I Want to Tell You, Actually I'm Not Happy", "I Know You're Not Happy, but I Want to Tell You...", and "A Lot Makes Me Unhappy, But Thank You for Telling Me...". The programme brought anonymous handwritten cards into schools and local communities, creating spaces where people could read and speak the feelings they had found difficult to express.

The exhibition included panels explaining emotional education panels and a personality test featuring our original characters, "Emotional Guardians", helping the public understand how emotions are related to different brain regions and physiological responses. The programme also offered school talks to support students in identifying their stress levels and responding to anxiety in healthier ways.

In the second phase, our Art Therapist officially launched the "This Is How I Feel..." Communication Card Game. For teachers, social workers, counsellors, psychologists, and parents, the cards provide a gentle, playful way to guide young people in expressing their emotions. We also held application workshops for 180 frontline practitioners for free, supporting them in becoming "resilience companions" for their students.

Funded by｜HKEX Foundation

Project Period｜Nov 2024 to Nov 2025

Project Impact

• Over 30,000 visitors came to the exhibition.
• Over 300 Student Confession Cards and over 400 Adult Confession Cards were collected.
• The personality test was completed over 11,000 times.

School-based Interactive Exhibition

We brought the exhibitions into schools, offering students a gentler and more accessible way to express their feelings. Instead of writing their own messages, students could simply browse through Confession Cards and anonymously vote for the sentences they resonate with, such as:

• "I feel like I'm not important."
• "My parents always compare me with others."
• "No one is really pressuring me — I'm the one pressuring myself."

This approach provided a safe space for students to acknowledge their emotions, while also helping schools better understand the sources of their students' emotional distress and offer more targeted support.

To reinforce the message that "There are no 'good' or 'bad' emtions — all of them are useful signals," the exhibition featured the Emotional Guardians education panels with a short personality test, as well as emotional first aid panels introducing helpful techniques. These resources guide students in understanding the connection between the brain and emotions, and share practical ways to care for their mental well-being in daily life.

If your school or organisation is interested in introducing this exhibition to your venue, you are most welcome to contact us (available even after the project period).

"This Is How I Feel…" Exhibition  @Defining Education Kowloon Bay Campus

There are no "good" or "bad" emotions — they simply send us signals, reminding us how to respond to the pressure and changes we face every day. When students learn to recognise and understand their emotions, it can greatly support their learning and exam preparation.

After class, all students—especially current DSE candidates—were invited to anonymously write a card responding to the prompt: "What is troubling you or making you unhappy?" These cards allow students to turn unspoken worries, loneliness, sadness, and anxiety into words. The messages are then displayed anonymously. Sometimes, gathering around these shared emotions lightens the burden on the heart — and even benefits academic performance.

Our team has also designed "Emotional Guardians" keychains and are given to students for free. When staff are present, students can select the character that resonates with them and assemble their own keychain on the spot, allowing this small token of support to accompany them through revision and exam season.

Exhibition Period｜25 Feb to 17 Mar 2025

"This Is How I Feel…" Exhibition  @Lemna of the Alchemist

We extended the power of emotional expression into the community to Lemna of the Alchemist, a restaurant located at the Hong Kong Cultural Centre in Tsim Sha Tsui.

Every emotion carries a useful message — and you are never, ever alone.

The five Emotion Guardians keychains are making their first appearance in the community. Each character came with encouraging reminders, available for visitors to take for free. On weekends, when staff were present, visitors could complete a personality test, choose the corresponding Emotion Guardian, and create a personalised keychain — a small companion for navigating emotional ups and downs.

Exhibition Period｜29 May to 31 Jul 2025

Emo House × "This Is How I Feel…" School and Community Exhibition Programme

What really lasts forever in this world? Do feelings have an expiration date?

Loneliness that comes from feeling misunderstood. The exhaustion after a heated argument. The push and pull of close relationships — tender one day, tangled the next. But emotions don't need to stay hidden. At this exhibition, visitors were invited to share anonymously through a Confession Card and maybe discover someone else who felt just like themselves.

We teamed up with Emo House to create a safe, thoughtful space. Guided by Emotional Guardians, visitors were introduced to the connection between brain structure and emotional wellbeing. Meanwhile, Emo House's five characters, the Emodachi, guided visitors through interesting scenarios to reflect upon.

This project featured a limited time event — "Adopt an Emo Jai". Emo Jai represents the emotions we suppress because people around us may not understand or may judge us. We abandon them. Adopting an Emo Jai symbolises learning to listen to your inner voice and embrace your feelings. Eligible visitors could adopt an Emo at a special price, each paired with an exclusive Emotional Guardians lanyard.

Exhibition Period｜2 Aug to 2 Sep 2025

Special Exhibition:

Ding Ding Cat × Emotional Guardians: Soul Tram — "This Is What I Want to Tell Myself…" Exhibition

If you had a time machine and could go back to speak one sentence to your younger self, what would you say?

To your baby self: "You couldn't choose to be born, but you can choose your life going forward."

To your 10-year-old self: "Don't worry about being different from others—everyone is unique!"

To your 24-year-old self: "Don't be afraid to cut off this toxic relationship. You will find people who genuinely love you in the future."

To your 29-year-old self: "You are a mother, but you are also yourself. You absolutely, absolutely, MUST prioritize self-care and 'me-time.'"

In recognition of October's World Mental Health Month, Ding Ding Cat, the ambassador for Hong Kong Tramways, invited Emotional Guardians, designed by Not a Gallery, to create "Soul Tram". This project aimed to bring long-buried inner voices back into view.

Not a Gallery's "Emotional Guardians" guided the public to understand the relationship between brain structure and mental well-being. Hong Kong Tramways, in turn, deployed the student version of Ding Ding Cat to encourage everyone to face unhealed wounds and facilitate the process of recovery.

A special, limited-time campaign, "This is What I Want to Tell Myself...", was launched as part of this project, inviting the public to share messages they would tell their younger selves. The campaign received an overwhelming response, with close to 200 submissions, from which 30 heartfelt messages were selected to be showcased on the tram. Those whose messages were chosen could also join the Soul Tram Workshop for free, where they can personalise their own Emotional Guardians keychains while traveling aboard the moving Soul Tram.

Exhibition Period｜1 to 31 October 2025

Special Event:

AXA BetterMe Weekend — Rings of Emotion: Find Your Guardian

Invited by AXA, we joined the AXA BetterMe Weekend 5th Anniversary with an interactive booth promoting emotional wellness through game-based experiences.

In support of World Mental Health Day In October, AXA has hosted this large-scale event annually since 2021. The celebration features parades, stage performances, booth games, and workshops, encouraging everyone to care for their body, mind, and spirit — empowering each person to live a better version of themselves from the inside out.

In daily life, countless things stir our emotions — work pressure, interpersonal conflict, or even a sudden change in weather. Our emotions are linked with everything around us. Whether the sea is calm or stormy, the most important thing is to notice these emotional waves and learn when to help ourselves and let go.

Event Period｜24 to 25 October 2025